Finding the Right Timing in Life – Anita Roddick

The life lesson: success is often about finding the right timing in life. The successful woman: Anita Roddick, founder of The Body Shop. Here’s what she says about timing and business – and her thoughts on how age makes women radical!

“I am aware that success is more than a good idea,” says Roddick. “It’s timing, too. The Body Shop arrived just as Europe was going ‘green’.”

Her timing was perfect for The Body Shop – and for her hungry family. Here’s what inspired Roddick to start her business, and how finding the right timing increases your chances for success. And, click on Anita Roddick’s book Business as Usual: My Entrepreneurial Journey, Profits With Principles to learn more about how she succeeded.

Finding the Right Timing in Life - Anita Roddick

“I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters,” says Roddick. “My husband, Gordon, was trekking across the Americas.”

Roddick says that entrepreneurship is survival – even though nobody talks about it that way – and being an entrepreneur involves creative thinking. I’d say creative thinking is essential to being a successful entrepreneur! So is resilience, flexibility, and determination.

Roddick started The Body Shop to feed her family – just like many women start writing, teaching, or selling their products or services. Out of necessity, to survive. And that’s what they say about invention — it’s borne of necessity (“Necessity is the mother of invention”).

The first life lesson from Roddick: Perhaps the more necessary your dreams and goals are…the more likely you’ll succeed. That is, if you want to be a writer or small businessowner – you may be more likely to taste success if you have to succeed to feed your family and pay your bills. If you’re writing or playing with your business on the side, as a hobby, you may not be as hungry to survive. Hunger that can bring successful women to life! If you need a little push into a new career, read How to Successfully Change Careers – Suze Orman.

The second life lesson from Roddick: Success is – in large part – all about timing. To build a truly successful business, we need to be in the right place at the right time. Here’s an example I’ll never forget: Michael Creighton pitched the TV show ER in the 1970’s – long before viewers were ready for that type of medical drama. ER finally aired in 1994; the first time Creighton tried to run with the ER ball, he was 20 years too early.

So, you need to find the right timing in life…but what if you don’t? Successful women are resilient, and bounce back when their timing is off or when they fail. Successful women can put their ideas on hold for a few months or years, until the timing is right. And, successful women keep their eyes open so they recognize when new opportunities knock! For more info about bouncing back from failure, read 5 Ways to Build Resiliency. 

“The most exciting part of my life is now – I believe the older you get, the more radical you become,” says Roddick. She quotes Dorothy Sayers, who said, “A woman in advancing old age is unstoppable by any earthly force.”

What are your thoughts about finding the right timing in life and taking risks? I welcome your comments below…

For more info about The Body Shop, go to Anita Roddick.com.